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This web page carlsfishingguideservice.com has the following in the web site, "Welcome to Carls Lake of the Woods Fishing Guide Service." We saw that the webpage also stated " Welcome to Carls Fishing Guide Service." It also said " Professional fishing guide trips for Muskie, Northern Pike, Walleye, Smallmouth Bass. And Largemouth Bass on beautiful Lake of the Woods in Ontario Canada. Hello my name is Carl Holm I have been fishing since I was able to hold a rod and reel. I grew up on my. I also have had my own boat and motor since I was 9 years old. By the time I turned 12, my favorite walleye holes were 20 miles down the lake." The header had fishing as the highest ranking optimized keyword. It is followed by guide, lake of the woods, and ontario which isn't as ranked as highly as fishing. The next words carlsfishingguideservice.com used was canada. fishing lake of the woods was included but might not be seen by web crawlers.